Amazon is the second most valuable public company in the world (behind only Apple), the largest Internet company by revenue in the world, and after Walmart, the second largest employer in the United States. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. Amazon also offers international shipping of some of its products to certain other countries. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were also launched. Amazon also sells certain low-end products under its in-house brand AmazonBasics.Īmazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. The company also produces consumer electronics-Kindle e-readers, Fire tablets, Fire TV, and Echo-and is the world's largest provider of cloud infrastructure services (IaaS and PaaS). The website started as an online bookstore and later diversified to sell video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales. Thanks to this, the inscription looks better on small screens of smartphones and, Inc., doing business as Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington, that was founded by Jeff Bezos on July 5, 1994. To make the icon more mobile, the letters are located close enough. Italic style conveys progress, innovation, and moving forward because dynamism is one of the key principles of the company. In 2014, designers began to use a modified version of Futura with soft edges and rounded “a” letters. Previously, the logo inscription was made in Verdana font. It symbolizes openness, communication, and arouses trust among users at a subconscious level. The selected color allows you to distinguish PayPal from other companies operating in the financial sector.
The new emblem is characterized by a bright palette in which shades of blue prevail. Judging by online reviews, people often mistake Pandora for the PayPal app. Lawyers said the music streaming service stole their signature image to get around the competition. In 2016, PayPal accused Pandora of copyright infringement. So the famous icon appeared, which emphasizes the concept of rapprochement and is a marketing chip of the online system. Because of this, it was decided to add a second letter, laying it on top, and use a translucent effect. Initially, there was only one “P” on the emblem, but it was associated with a parking sign. In 2014, Fuseproject designers created the first PayPal graphic symbol: a monogram consisting of a combination of “PP”. Trying to avoid the mistakes made, the developers focused on trust and innovation. A team led by Yves Behar conducted a visual audit of the past logo to learn about branding issues. The previous trademark did not reflect the technological achievements of the company, its transition from the era of web payments to the era of money transfers on mobile devices. At the same time, considerable attention was paid to the legacy of PayPal, the inextricable connection of the old design with the new. The main goal was to adapt the icon to all sizes of displays – from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. The ends of the lines looked like brush strokes. To connect directly with the brand name, the designers made it based on two “P” connected by legs. To do this, she took a round element resembling a coin and placed the “$” sign in it. Of course, the money company PayPal first decided to experiment with the dollar symbol. They were limited by a high level of consumer confidence in the existing image of the payment system. Developers could not dramatically change the appearance of the icon that people look for every day on web pages or in the list of applications. Such conservatism is associated with the problem of brand continuity. Over 20 years, it was updated only three times, while maintaining the same style. Since 2002, the financial and debit service has been subordinated to eBay, which has made it its division. Its headquarters are located in San Jose, California. It focuses on paying bills, shopping, and transferring and receiving money transfers. PayPal is one of the largest electronic payment services, formed in the United States in 1998.
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